Get Acceptd Dashboard

The world's the largest performing and visual arts network.
Project Overview
UI Redesign that aligns with client's new brand and UX improvements for a web app dashboard that serves hundreds of art programs around the globe. Helping artists to apply to colleges and scholarships. And organizations to find, recruit and accept the perfect candidates. All in one place.
My Role
UX & UI Designer
Applied Methodologies
  • UX Design
  • Wireframing
  • Rapid Prototyping
Project Scope
Jan 2016 - May 2016
Pricing Page
Design Challenge
The goal was to increase the adoption rate in users between 16 and 23 years old within six months without compromising scope or introducing new features.
How might we become the #1 centralized resource of the arts industry?

The Hypothesis

Heuristic Evaluation
In order to eliminate a significant chunk of usability issues without necessarily involving users, I ran a Heuristic Evaluation and Ux Health Check on the app.
Perfect solution for small teams and early-stage startups because they can do it internally.
1. Unclear visibility of system status.
2. Inconsistent navigation between the system and accessibility standards.
3. Absolutely 0 error prevention in the system.
In order to reach out younger audience, I had to bring more life to the interface with brighter call-to-actions and cleaner interface. So I started with a new color pallet proposal.

The Result

In Retrospective...
The new implementations of colour and a friendly layout successfully allowed users to feel more invited to navigate through the web app bringing more active users daily. The new design system looked and felt more relaxed and fun in the eyes of the students, increasing our demographics towards the younger generations.
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